communication, cigarettes, cosmetics, and soap (cosmetic 
removers) that bear much of the burden of the upkeep of the 
media in general. As electric information levels rise, almost any 
kind of material will serve any kind of need or function, forcing 
the intellectual more and more into the role of social command 
and into the service of production.

     It was Julien Benda’s Great Betrayal  that helped to clarify 
the new situation in which the intellectual suddenly holds the 
whip hand in society. Benda saw that the artists and 
intellectuals who had long been alienated from power, and who 
since Voltaire had been in opposition, had now been drafted for 
service in the highest echelons of decision-making. Their great 
betrayal was that they had surrendered their autonomy and 
had become the flunkies of power, as the atomic physicist at 
the present moment is the flunky of the war lords.